ABOUT CATHY
I've always believed people are capable of more than they realize.
Sometimes all it takes is someone who sees that potential in them before they see it in themselves.

I learned the hard way that doing it all isn't the same as leading.
Back in 2007, about four or five years into building my first business, I hit a wall.
I'd worked incredibly hard to build something successful, but there was one big problem. Everything still ran through me.
Every decision, every challenge, every next step. My team depended on me to keep things moving, and I was exhausted.
That's when I realized something needed to change.
I didn't need to get better at doing everything. I needed to get better at developing other people.
I had to learn how to equip my team with the skills, confidence, and clarity to make decisions, take ownership, and move things forward without me always being there.
And that changed everything about how I approached leadership.
I stopped measuring my success by how much I could personally accomplish and started looking at what the people around me were capable of accomplishing.
That lesson has shaped the way I've built teams, developed leaders, and approached business ever since.
Great leadership changes more than just business.
I believe people are capable of incredible things when someone takes the time to develop them, believes in their potential, and gives them the opportunity to grow.
I've seen what happens when leaders create that kind of environment. People step up. Confidence grows. Teams take ownership. And businesses become stronger because success no longer depends on one person.
But there's something else I've learned along the way.
Building a successful business should never come at the expense of building a meaningful life.
That's why I'm so passionate about helping leaders create businesses where people thrive, growth is sustainable, and there's room to enjoy the life they're working so hard to build.
WHAT I DO TODAY
Turning what I've learned into something that helps others grow.
Today, I get to do work I genuinely love: helping founders, CEOs, and executive leadership teams build stronger leaders, healthier cultures, and businesses that can grow without everything depending on them.
Through speaking, writing, and my work with Elevated You, I help leaders turn big ideas into real change.
My book, The SCALE Advantage, brings together the lessons I've learned about systems, culture, alignment, leadership, and empowerment. And through Elevated You, we help organizations put those principles into practice.
Whether I'm onstage, working alongside an executive team, or having a conversation with someone who's ready to grow, my goal is the same.
Help people see what's possible, equip them to take action, and build something meaningful that lasts.
BEYOND BUSINESS
Life is meant to be lived, not just worked.
I'm a wife, a mom of three, and someone who believes life is meant to be one big adventure.
I love bringing people together, exploring new places, making memories, and finding reasons to celebrate along the way.
My family is at the heart of so much of what I do. And becoming a mom has only deepened my belief that success means so much more than what we accomplish professionally.
Because at the end of the day, what's the point of building something incredible if you don't have the time and freedom to enjoy it with the people you love?
I want to build a life I love, and I want to help other people do the same.
LET'S CONNECT
The best things happen when we grow together.
Whether you're looking for a speaker who will challenge and inspire your audience, exploring ways to strengthen your leadership team, or simply connecting over ideas that matter, I'd love to hear from you.